The personality has integrated interfaces. If I follow the paradigm, I have a wife/partner/sex-life, house, 2 cars, good job, 2.2 kids, money, holidays and so on. As a result, similar aspirations arise within the personality. A better version of all of the above is usually the next step. This need is perpetual. Growth is perpetual and if not, a person slips back in self-esteem. If enough ‘standard’ things are changed, this can be fatal.
We are in fact an open book.